The Myspace Generation has a new way to innovate

Wikis are typical playing grounds for today’s 20-something age group. For the last 10 years this ‘myspace generation’ has been acculturated in a totally different set of social norms powered by collaborative technology. As these people take their places in corporations we are seeing totally different possibilities. Being able to quickly collaborate with anyone across an enterprise and business partners radically shifts both the innovation possible and staff engagement levels that really make it happen.

From www.TheVirtualHandshake.com/free-book-download :

By age 30, you have likely spent roughly 130,000 hours in face-to-face

interaction.34 Now consider a typical businesswoman. She has been using e-mail

perhaps ten years and the Internet approximately five. The average Internet

user is only online approximately 11.1 hours a week.35 Her entire experience

with virtual interaction is probably not even 5,000 hours.

The next generation is another story. Users with six or more years experience

are online nearly three times as long each week as new users.36 Children

today may spend several hours a day in virtual communities, such as

Neopets and Habbo Hotel, or in cooperative multiplayer games, such as

Everquest or The Sims. For them, virtual interaction is an integral part of

their social life.

34 As a rough estimate, 12 hours/day × 365 days/year × 30 years = 131,400 hours.

35 Jeffrey

I.
Cole, The UCLA Internet Report: Surveying the Digital Future, Year Three

(

Los Angeles
:

UCLA
Center

for Communication Policy, 2003), 22.

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