I was in a conversation at Toronto’s Enterprise 2.0 Camp on Tuesday night with a guy in telecoms (sorry if someone knows his name please let me know) who said for him that Web 2.0 is personalisation. He sketched the following:
When I click a button on my phone to fetch a cab it would know where I was standing, where I live. The phone guarantees me a price so I can request to have the nearest cab sent.
Nice, and useful, but to me Web 2.0 is about the Architecture of Participation and is about making the most of the social dialtone.
So I repainted:
the phone would determine which other people were in proximity, going in the same direction and open to sharing a cab, then take into account whether he had met the people before, and everyone’s preferences for sharing and travelling with aquantainces.
And to add yet more texture and colour:
such a mechanism could share and mine candidate taxi rider’s interests lists and present each potential co-traveller with some ranking based on mutually interesting topics.
Yet, we are not yet even at the 1.5 capability that my friend in telecoms stated. Technology has thus far not brought into reality the basic framework of ‘tell me a price and fetch a cab right here’
Visionaries have much to prove to convince the mainstream to adopt. The bulk of business people look for real examples of adoption and return on investment from the real world. For its not just about whether something is technically possible, but what implementing it is worth.
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