Value Network Analysis is a method that can help you understand what motivates people to participate in exchange monetary and non-monetary (e.g. goodwill, favors, customer insight) transactions across ecosystems (e.g. companies, non-profits and adjoining industries). By knowing the VNA method you will be in a better position to evaluate the likelihood of success for a new venture, and have a systematic approach for taking the perspective of each party in the ecosystem so to appreciate how attractive that ecosystem is to those parties.
Verna Allee is speaking at Knowledge Workers Toronto tomorrow night (no cost to attend) and giving a training all day ($199 USD) at Toronto’s Centre for Social Innovation.
Verna’s paper, “Value Network Analysis: Value Conversion of Tangible and Intangible Assets,” just won “Highly Commended Award” in the 2009 Emerald Publishing’s Literati Network Awards for Excellence.
For more information or to reserve one of the few remaining places, please see http://www.meetup.com/Knowledge-Workers-Toronto/
See you at the Groundhog Pub!!
Best,
Martin.
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Martin Cleaver MSc MBA
