Archive for the 'Melbourne' Category

Blogging as Presencing instead of Marketing

Wednesday, November 22nd, 2006

Blogging is a high touch, low cost way of developing contacts and maintaining networks. Does it change the nature of sales? I think so. I think it alters the norm from transactional to relationship based.
As I recently commented to a client in an email:
On a blog, anyone can read what you write: your market moves […]

Knowledge management is dead. Long live Knowledge Management

Monday, November 20th, 2006

In his post, The relevance of knowledge management today, says about Knowledge Management:
The terminology and tools have substantially moved on, yet the fundamental problems are not new. As such, the wheel does not need to be reinvented, and those who have been in the knowledge management space can apply their expertise with enormous relevance.
Ross Dawson […]