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Category Archives: Melbourne Business Scool
Blogging as Presencing instead of Marketing
Blogging is a high touch, low cost way of developing contacts and maintaining networks. Does it change the nature of sales? I think so. I think it alters the norm from transactional to relationship based. As I recently commented to … Continue reading
Posted in Blogsite, Collaboration, Marketing, MBA, Melbourne, Melbourne Business Scool, Rotman, Toronto, Wiki, wordpress
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